At NAMMBA Consulting, we believe each person is capable of achieving greatness (or greater).

Like an organism, all the functions of an organization require the streamlined coordination of the parts. We are only as good as our team. A network of talent with an influx of ideas is a powerful proposition by itself. But a guiding hand can ensure this talent is used to resolve objective-oriented tasks.

Our Performance Training programs delivers continual learning principles to inspire the workforce with the organization’s vision and goals in mind. Secondly, it invites the employees and the company to grow together and change strategy as their goals change. Thereby we create an environment for the individual and the organization to develop together. Moreover, cooperative and interactive training leads to a virtual germination, whereby employees teach and grow with each other.

The core principles behind our sales training programs are as follows:

  • Cooperation
  • Research
  • Sales Culture
  • Dynamism


A team are those individuals that come together to achieve a common goal. Often, star performers in a group drive the team, but we believe this may be counterproductive to the organization’s goals and culture. By encouraging employees to work together as a team, the playing field can be equalized from the outset. This is more likely to create a growth mindset among the team, leading to a growth mindset for the company.


Any program has to take into consideration the needs and goals of the sales force – what are the targets they are assigned; how adventurous are those goals; is the team sufficiently motivated/equipped to meet these goals; what previous curriculums (if any) have informed the sales force’s decisions. In turn, these myriad questions can be used to create an objective bank of knowledge for us to work on with our clients, including the answers to questions like:

  • Are only several employees reaching their targets?
  • What has been the track record of employees reaching targets?
  • Is there a correlation between those who reach targets and those who don’t?
  • Can those hitting targets be trained to train those facing challenges?

Answering these questions is key to evaluate assessment modules at spaced intervals throughout the program, in addition to defining the specific objectives of the program.

Sales Culture

We believe that support should come from within as well as without. Scheduled, and on-demand reinforcement activities, including access to training resources and guidance, ensures the creation of a culture of learning. This is in line with our belief that any high-performing team does so on its own merits and has to be intrinsically motivated. Developing a positive sales culture that motivates and inspires is a key principle of successful sales performance. At NAMMBA, we understand that effective sales leadership is essential to any sales operation as sales professionals look to management to set a foundation for them to succeed. This helps create the space and conditions for the employees to explore their motivation and implement it. Our mission is a negotiating one — to help employees find what drives them and ultimately become self-sufficient.


Dynamic teams are created through active training methods and dynamic media — with the changing global landscape and the onset of Covid-19, we ensure that the training we give is both sustainable and effective. Training across different modalities helps us keep up excitement and ensures convenience for all members of the sales force. Team activities alongside individual ones develop confidence in both the team and one’s self. Whatever the platform or medium, we guide it to operate alongside changing cultures, both external and internal to the team.

Management is a Process

At NAMMBA Consulting, Performance Management is a detail-oriented process.

In addition to focusing on the macro-level picture, we use many ways to assess and create targeted goals keeping the team’s needs in mind, including:

  • Individual metrics
  • Conversion statistics per customer/sale
  • Analytics and performance quota management
  • Reviewing feedback protocol and reviews of performance from the past

This is done through several tools, including:

  • In-person observation
  • Behavioral Assessment
  • Sales Performance Management software

Thus, we provide a multiform performance training process that optimizes raw talent and dedication and makes it serviceable in specific disciplines. We also recognize that different departments performing different functions will require ongoing sales training for employees and leaders. Under our vast umbrella of functions, sales support training and education for employees and leaders alike provides a customized program that trains together by thinking together.

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